This is the fifth in a five-part series.

PROGRAM PILLAR

Our activity and program model will have a fundamental shift towards a professional council program staff led program augmented by volunteers. Strategy tactics will include onboarding events and other quality activities for Scouts and families that are more experience-focused and not necessarily tied to advancement. Various trainings will be offered at our events and activities to showcase the value proposition of Scouting. 

We will grow by: Developing adventures that last a lifetime.

Strategic Objective: We will develop a menu of staff led programs to operate year-round, resulting in increased youth retention. We will create "value-added" programs that serve outside standard Scouting events offered (ex: trailer maintenance, etc.) 

Goal: Develop and implement a menu of "keep the promise" events for families. 

2021= 9 events 
2022= 20 events 
2023= 30 events 

Tactics 

• To impact retention, the council will provide opportunities for families and Scouts that have just joined the program to “experience” Scouting in a positive, fun and engaging environment. 
• These events will be provided at regular intervals (especially during high recruiting seasons) at council facilities and other potential sites that provide easy access for our customers. 
•  Activities will include age-appropriate games, skills, trainings, and other unique opportunities. 

Goal: Develop onboarding and recruitment events for new Scouts and families. 

2021= 4 events 
2022= 10 events 
2023= 12 events 

Tactics 

• Different from “keep the promise” events, onboarding and recruitment events are designed to be specifically for recruiting purposes. Events may include some of the same activities but are designed to be shorter in length and an introduction to the Scouting program with an opportunity to join. 
• The council will develop several standard onboarding and recruiting templates to be used by the program and field teams at various locations throughout the council. 
• Recruitment events will be open to all potential Scouts and family members. The event will be designed to engage and inspire participants to join Scouting at their age-level program. 

Goal: Develop "value-added" programs for Scouts and families at council facilities. 

2021= 6 programs 
2022= 10 programs 
2023= 12 programs 

Note: “Value added” programs are a new concept in Circle Ten Council. These programs are not necessarily true “Scouting” programs but are instead a service, or training or activity to Scouts and / or adults and families to engage with Circle Ten at our facilities. A current example is the petting zoo at Camp Wisdom 

Tactics 

• “Value added” programs that will be researched and could be added include: trailer maintenance for your troop trailer, welding classes for adults, snorkeling for the whole family at our camp lakes, etc. 
• Circle Ten will survey Scouting families (and potentially local communities) to see what activity, service, or training our customers might want.
• The program team will take survey results and develop program(s) based on customer feedback and desire. These programs will be provided at council properties or other local facilities in collaboration with community partners. 

Strategic Objective: We will establish a system to develop innovative and creative volunteer leaders in our units. 

Goal: Develop and implement expanded trainings for volunteers. 

2021= 4 new trainings 
2022= 6 additional trainings 
2023= 8 additional trainings 

Note: The quality and consistency of unit level program is vital to the success of a unit and its ability to retain existing and recruit new members into Scouting. 

Tactics 

• The program team, with the help of the council training team and commissioner team (unit service group) will develop additional training opportunities outside of basic trainings and orientation-style events. 
• These trainings will focus on topics such as youth development, how to lead meetings, how to engage youth at various age levels, how to secure volunteer help for your unit, etc. 
• The council will provide these trainings in strategic times of the year (around recruitment and in preparation for summer activities) 
• The council will engage subject matter experts to ensure the accuracy, quality and appropriateness of each training. 

Strategic Objective: We will have events and activities led by staff augmented by volunteers. 

Goal: Implement staff led events with volunteer support. 

2021= 6 events 
2022= 10 events 
2023= 12 events  

Note: Quality and consistency of Scouting events and activities is vital to the retention of existing Scouts and their families. Today’s participants have an expectation of value for their time and money. Participants and families are willing to pay for a quality experience, but generally will not continue in a program if there is not perceived value. 

Tactics 

• The Circle Ten Council program team and field team will be directly involved in providing event leadership and management. 
• Volunteers at the unit, district and council level will be involved in delivering activities and events in addition to having a staff person responsible for the budget, planning, and event coordination. 
• We will provide consistent quality experiences for participants at each event or activity. 
• We will provide a quality model experience for unit and district-level volunteers with an expectation that skills and processes learned will positively impact unit-level program. 

Goal: Develop and implement an event satisfaction survey, increase net promoter scores. 

2021= 29 events surveyed 
2022= 56 events surveyed 
2023= 74 events surveyed 

Tactics 

• The Circle Ten Council program and marketing team will research and develop a satisfaction survey that will inform the council on participant satisfaction for events and a separate survey for unit program. 
• Survey results will be gathered and analyzed. Programs, activities, experiences or events may be modified, amended, or further developed, based on the results of the surveys, to fit the needs and desires of the customer. 

Read more about the new Strategic Plan

Part 1 (Intro)      |      Part 2 (Membership)     |      Part 3  (Relationships)    |      Part 4 (Finance)     |      Part 5 (Program)