This is the third in a five-part series.

RELATIONSHIPS PILLAR

Having positive, productive relationships with our stakeholders and community in general is a key element to Circle Ten Council's overall strategy to grow. Meeting the needs of our customers, going to where they are (Schools, ISDs, charter organizations, churches) and training our staff and volunteers on customer service will foster the desired environment. We want to ensure every touch point with our customers (including unit meetings) is the best possible experience. 

We will grow by recognizing people are our greatest resource – building relationships, becoming a community collaborator and recruiting and developing quality staff as well as volunteers.

Strategic Objective: Develop intentional relationships with ISDs, school administrators, and churches. 

Goal: Increase the number of documented charter organization visits by 

professional staff. 

2021 = 1 visit per charter organization per district

2022 = 2 visits per charter organization per district

2023 = 3 visits per charter organization per district 

Tactics 

• We will do this by conducting a training with the staff on how to set-up the meeting appointment with the chartered organization, what agenda format is to be used and what conversations they are expected to lead, the resources available to take with them and how to use these resources in their meeting, and how to act on any key take-aways that result in the meeting so we can build positive relationships and trust between our chartered organizations and Circle Ten Council. 
• We will track the date of each chartered organization visit and outcomes by district and will help staff focus on key areas of where follow-up is needed. 

Goal: Increase the number of documented school administration visits 

2021 = district executive visit to 90% principals, field directors visit 85% ISDs 

2022 = district executive visit to 95% principals, field directors visit to 90% ISDs, 

2023 = district executive visit to 100% principals, field directors visit to 95% of ISDs 

Tactics 

• We will do this by developing a standard school administration visit agenda and resources for the staff to use as well as train them on how to set, conduct and follow-up from these visits. 
• Every staff will know and understand the concept of "Adopt-A-School" and we will coordinate with our local units to ensure we are giving back to the schools in our communities when opportunities present themselves. 
• The key focus for district executives/district directors will be individual school principals. 
• The key focus for field directors will be school superintendents and/or other key ISD administration personnel. 
• We will track this by school and ISD throughout the year to ensure visits are being made and our partnerships with each school are being cultivated and improved. 

Strategic Objective: Strengthen the support and bond between the individual unit and council 

Goal: Design and implement a unit accreditation program (council version of Journey To Excellence). In 2020, we collected 24% of unit JTE scorecards. 

2021 = design and roll out new unit accreditation program and collect 40% of unit scorecards 

2022 = collect 55% of unit scorecards, 

2023 = collect 75% of unit scorecards / data 

Tactics 

• We will do this by reviewing the key unit JTE scorecard and focusing on the 4-5 key points that affect unit quality and membership retention. 
• Helping units develop an annual budget so they can fund their program needs. Set a program planning and budget development meeting. 
• Help units retain and grow their membership so they remain a healthy unit throughout the year. Coordinate fall recruitment and encourage participation in monthly membership events. 
• Help units develop a quality program and an easy, effective method of how to deliver it to their Scouting families. Develop program calendar and schedule and communicate it to families. 
• Help units learn how to select quality leaders and develop a succession plan so that there are always plenty of quality leaders to deliver a quality Scouting program. Help units identify leadership gaps/needs before program year starts so that 100% of dens are meeting and delivering the program. 

Goal: Conduct an annual accreditation review of units and districts. During 2020 recharter we had 222 units that turned in a scorecard – 6 were bronze (3%), 11 were silver (5%) and 202 were gold (92%) 

2021 = Collect 403 unit scorecards with 250 gold, 100 silver and 53 bronze 

2022 = Collect 625 unit scorecards with 325 gold, 150 silver and 150 bronze 

2023 = Collect 980 unit scorecards with 475 gold, 300 silver and 205 bronze 

Tactics 

• We will do this by reviewing the unit items in Relationships - Objective 2 on a quarterly basis (unit health analysis) and assigning a definition to each unit (bronze, silver, gold) and then giving feedback on how units move from nothing to bronze, or bronze to silver, etc. 
• We will also review the district self-assessment with district leadership and focus on 10-20 key indicators of a successful district and unit on a bi-annual basis. 

Strategic Objective: Foster and increase the Circle Ten Council image within the communities we serve. 

Goal: Design and implement field staff leadership trainings 

2021 = Conduct 4 trainings per year, 

2022 = Conduct 8 trainings Per Year, 

2023 = Conduct 10 trainings per Year 

Tactics 

• New unit (packs development) training 
• How to conduct monthly sign-up events 
• How to analyze and use key retention indicator reports to help strengthen units 
• Unit recharter training - staff responsibilities/unit customer support 
• How to conduct Webelos-to-Scout transitions and/or meet the troop events 
• How to conduct quarterly unit leader meetings with focus on relationship building and strengthening units (building our relevance to units) 
• Training on non-traditional program options and thinking outside the box 
• Charter organization visit trainings 
• School principal/ISD administration trainings 
• General customer service training/building trust/relationship building 

Goal: Increase number of positive PR stories for Circle Ten Council 

2021 = 15 published stories

2022 = 20 published stories

2023 = 25 published stories 

Tactics 

• Build relationships with reporters at selected media outlets and regularly pitch stories that promote Circle Ten Council and Scouting in our communities. 
• Create an incentive program for units/families who secure positive media attention. 
• Provide different recognition levels with a different incentive at each level. 
• Create a service area-level position for positive publicity, with the sole purpose of finding stories to tell. 
• Develop a "news tip" form. 
• Develop our own publishing arm – via web, social – to regularly tell our story.