First Impressions Matter

For many families, the first interaction they have with your unit isn't at a meeting.

It's online.

When a parent searches for Scouting in their area, visits BeAScout, or follows a link from one of our recruitment campaigns, your BeAScout pin becomes your unit's digital storefront.

And just like a storefront, first impressions matter.

Imagine a family finds your unit and sees:

• An outdated contact person
• No meeting information
• No description of your program
• An inactive phone number or email address

What message does that send?

Now imagine they find:

• Current meeting information
• A welcoming unit description
• Accurate contact information
• A note about what makes your unit unique

That tells a very different story.

Your BeAScout pin is often the bridge between a family's interest and their decision to attend a meeting. Before recruiting season begins, take a few minutes to review and update your information.

Ask yourself:

• Is our contact information current?
• Are inquiries being answered promptly?
• Does our unit description reflect who we are today?
• Are our meeting dates, times, and locations accurate?
• Would a parent reading our pin be excited to learn more?

Families are searching every day.

Make sure when they find you, they like what they see.

Mark the Way Action Item

☐ Review your BeAScout pin this week (need a refresher in managing your pin?)
☐ Verify all contact information
☐ Update your unit description
☐ Test your inquiry process by submitting a sample request

Because your next Scout may already be looking.