Mark the Way: Promotion That Reaches Families

If They Don’t See It, It Doesn’t Exist

You can’t invite families to something they’ve never heard about.

Promotion isn’t one post or one flier. It’s consistent visibility.

Start early and show up often:

• School fliers and newsletters
• Social media posts and parent groups
• Community events and local partnerships
• Visibility at Back to School/Meet the Teacher events
• Your BeAScout pin and unit webpage

Think of it this way: families need to see Scouting multiple times before they act.

Every post, every flier, every conversation is a step closer to a new Scout joining your unit.

Visibility leads to interest.
Interest leads to growth.